Smashing Stereotypes for social impact

Urenco is pleased to be part of the British Science Association (BSA) #SmashingStereotypes campaign for British Science Week (10-19 March). 

Rosie Salkeld, Social Impact Lead, Urenco explains: “At Urenco, one of our long-standing sustainability commitments is to nurture the next generation of scientists and engineers through our support for STEM education.

"Our social impact partnership with the BSA spans a decade and we’re proud to be supporting the Smashing Stereotypes campaign this year which will help to tackle misconceptions about who scientists are, and what they do. We believe this is crucial so more young people see themselves working in this sector and we can help bridge the gap between jobs and potential.” 

Hannah Russell, Chief Executive, BSA, said: “We’ve been blown away by the enthusiasm and support expressed by those working in STEM sectors to share their Smashing Stereotypes stories, alongside the receptiveness and openness of schools, community groups, and organisations across the country to get involved, and to immerse themselves in each story. And this year is no exception.
 
"Our 2023 campaign aims to continue sparking change and inspiration by showcasing the diversity of people who work in science, in both industry and academia, and the variety of roles within – and paths into – STEM. In particular, we’re harnessing the British Science Week theme of ‘Connections’, with an emphasis on teamwork and the interconnectedness of different jobs and industries within the sector. 

"We are grateful to be supported by organisations who want to champion the diversity of their workforce, and look forward to working with our partner Urenco, and others to continue to smash stereotypes and drive forward change in the future”.
 
As social impact partners, the BSA and Urenco work together to promote STEM (Science, Technology, Engineering and Maths) education. Our schools resources include the CREST Awards for primary and secondary students. We are also jointly conducting nationwide ‘Future Forums’ research with young people to inform our strategy and further investment. 

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